Video Game Makers Facing Hollywood Strike Over AI Use

4 months ago 32

Major video game makers – like Activision, Warner Bros and Walt Disney – are facing a strike by Hollywood performers over the use of artificial intelligence, AI.

The BBC is reporting that it follows a year and half of talks over a new a contract between the companies and a union representing more than 2,500 video game performers.

The two sides say they have agreed on several key issues, such as wages and job safety, but protections related to the use of AI technology remain a major hurdle.

The industrial action was called by the Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra), which last year paralysed Hollywood with a strike by film and television actors.

The performers are worried about gaming studios using generative AI to reproduce their voices and physical appearance to animate video game characters without providing them with fair compensation.

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