Valiant spices up KFC’s Big Deal

Dancehall superstar Valiant is bringing the heat in KFC Jamaica's sizzling new campaign, 'Anything for the Taste'. Adding his electrifying flair to the iconic Big Deal meal, Valiant is set to take the brand to a whole new level.

Speaking on his involvement, Valiant expressed, "Jamaicans have loved KFC for years, so being a part of this campaign feels like a big moment for me. It's about representing something iconic and bringing my energy to a brand that means so much to Jamaica. I'm excited to contribute to this legacy and remind everyone that we're all a big deal."

Valiant joins a star-studded roster of dancehall legends who've partnered with KFC, including Bounty Killer, Busy Signal, Spice, and Christopher Martin.

The campaign's soundtrack features the infectious 'Dutty Money' rhythm by the legendary producer Rvssian, known for global chart-toppers.

"It's exciting to see the Dutty Money riddim power this new KFC campaign - bringing that signature vibe to something everyone loves," said Rvssian.

"Just like how KFC has been a staple in Jamaica for years, the riddim's return is about keeping timeless classics alive in a fresh way," he added.

Andrei Roper, KFC's marketing manager, said "we couldn't think of a better voice" for the new campaign than Valiant's.

"His talent and energy reflect the essence of big deal and of the KFC brand - distinct, bold, exciting, and unapologetically Jamaican. We are thrilled to work with him and to continue celebrating the KFC big deal as an integral part of Jamaican lifestyle."