One Great Studio launches video production business line

September 30, 2024 • onegreatstudio

Kingston, Jamaica: Leading digital marketing agency,  One Great Studio (1GS), has announced the launch of its new video production business line. This strategic expansion aims to broaden the company’s current suite of services, diversify its product offerings,  and elevate the ways it serves its existing clients.

The launch of the video production business line, which was discussed at the company’s recently held Annual General Meeting, is in keeping with 1GS’ overall business strategy to diversify its suite of services. Furthermore,  the introduction of video production will help deepen how the company currently serves its clients and create improved efficiencies, as the company will no longer depend on external contractors to provide this service but will be able to do so in-house with full control of the outcomes.

To support this new venture, 1GS has hired experienced video production manager, David Johnson, who has previously worked on 1GS proprietary projects as well as other large-scale and recurring productions for several clients. In addition, the company has acquired the necessary equipment to begin rolling out this new service immediately.

Video productions will comprise:

• Reel Deal: a product specifically created for social media, featuring organic-style, short videos made with a basic setup.
• Podcast Production: professional production services for creating engaging and high-quality podcasts.
• Brand Stories: compelling video narratives that showcase the essence and journey of a brand.
• Tutorial-Styled Videos: informative and engaging videos designed for employee onboarding and training purposes.

Djuvane Browne, CEO of 1GS, describes the addition of the video production business line as a strategic and timely move to maximize revenue by enhancing service offerings for existing clients. “The introduction of our video production services marks a pivotal moment for 1GS, enabling us to provide more comprehensive and impactful solutions,” said Browne. “We believe that video content should be an integral part of our clients’ marketing strategies, and we are dedicated to delivering this to help them achieve their business goals. In today’s market, video outperforms static content, especially on social media, and we expect this trend to continue. This new venture underscores our commitment to diversifying our revenue streams, listening to the market, and responding with solutions that meet the market needs.”

While 1GS anticipates generating revenue immediately from this new business line, the material impact on earnings will take some time as the company builds out the department. Nevertheless, this move provides a solid foundation for future growth. Having an in-house video production unit will offer significant benefits for both the company and its clients, as video has proven to be highly effective in connecting with audiences and is a crucial medium in the overall customer engagement network. This service will also complement most of the existing service packages contracted by 1GS clients.

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About One Great Studio

One Great Studio [JSE: 1GS], which began operations in 2012, is a digital marketing agency that helps its clients leverage design and tech to drive their business outcomes. With a focus on building long-term relationships, the 1GS Team develops digital marketing solutions that elevate brand reputation in the digital space and deliver results. The company’s business services offerings are categorized as web & app design & development, digital strategy & marketing, search engine optimization (SEO), video production and branding & creative. Headquartered in Kingston, 1GS also owns and operates HV Digital LLC, a US-based SEO agency. From both locations, the company serves over 139 clients located locally and internationally.

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