2 weeks ago
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PRESIDENT OF the Waterhouse Football Club, Donovan White, said the club will use the $45 million from new sponsors Select Brands to not only improve their teams, but their facilities and to create a family environment at the Drewsland Mini-Stadium.
Members of club were all smiles last Wednesday after premier wines, spirits, beer and non-alcoholic distributors, Select Brands, committed $45 million over the next five years with White calling it a great opportunity to continue to develop and improve the various aspects of the club.
He pointed out that the partnership, which was an initiative of club chairman Bruce Bicknell, will also go a far way in making the operations of the club more efficient.
“They have signed a five-year partnership worth over $45 million. The partnership is not all about money because it doesn’t come to us all in cash. It is also about how we build together, beautify, expand, decorate and create and environment here at the stadium that is conducive to family and football.
“This goes into our working capital column, that helps to ensure that we are efficient, that we are managing our supply arrangements, that we are managing our player contracts, that we are making our operational responsibilities to ensure that when our fans come to the stadium, they are safe and have an environment to enjoy good football,” he said.
Massive impact
He added that the club is committed to the partnership and believes that the non-monetary support they will get from Select Brands will also have a massive impact.
“We are committed to the things we promise we will do and what they’ve promised they will do. We are a family that believe in our motto that says ‘unity is strength’. That’s where we get our super power because we believe that if we pull together and do what we believe, there are not many groups of people who can achieve what we have done on and off the football field,” he added
David McConnell, managing director of Select Brands is excited by the partnership and will be challenging his marketing team to assist in making match days at Drewsland a lot more comfortable and entertaining.
“We are very excited to engage the Waterhouse community, and more specific the Waterhouse football team, that will allow us to promote our brands and company into the wider community that many of our staff come from.
“People will say that ($45 million) is a lot of money and why Waterhouse. Their legacy of winning, strong leadership, great team unity, amazing fan and community support. Also many of our core values, such as ‘unity is strength’, respect and discipline, are so aligned.
“Its exciting times and it’s intriguing to see what the guys will do. We are hoping with our support it will not only give them the strength, but excite the community and bring them out.
“We challenge our marketing meeting team to make these games more exciting. But like every great partnership, we start at day one and we will be building. And we are going to grow and build together,” he said.
Bicknell is also excited by the partnership and said it will be a huge psychological boost for the club.
“To have Select Brands on board is very welcoming. We appreciate them. Going forward we envisioned an incredible partnership with them, the club and community.
“And not just monetary wise but also psychologically. It shows that companies like Select Brands are paying attention not just to their company, but their community and customers.
“Waterhouse have been hand to mouth over the past two years. But this year we gained two more sponsors in addition to ICWI and National Bakery, Spectrum and Select came on board. So hopefully it will not be hand to mouth anymore and we will eventually show a profit at the end of the season. So it really is a big plus and a positive move to have Select Brands on board,” he added.
English (US) ·