Netflix Raising Prices as Password Crackdown Growth Fades

The BBC is reporting that Netflix is starting to raise prices in some countries as growth spurred by its crackdown on password sharing starts to fade.

The film and TV streaming giant said it had already lifted subscription fees in Japan and parts of Europe as well as the Middle East and Africa over the last month.

Changes in Italy and Spain are now being rolled-out.

In its latest results, Netflix announced that it had added 5.1 million subscribers between July and September – ahead of forecasts, but the smallest gain in more than a year.

The company is under pressure to show investors what will power growth in the years ahead, as its already massive reach makes finding new subscribers more difficult.

The last time Netflix saw signs of slowdown, in 2022, it launched measures to stop password sharing and said it would offer a new streaming option with advertisements.

The crackdown unleashed a new wave of growth.

The firm has added more than 45 million new members since last year and has 282 million subscribers globally.