Meghan Launches New Lifestyle Brand

The Duchess of Sussex has launched what appears to be a new lifestyle brand, American Riviera Orchard.

The surprise unveiling was made on Thursday with a new Instagram account and web page containing few details.

Meghan closed her former lifestyle brand, The Tig, upon her engagement to marry the Duke of Sussex.

Since stepping back from official royal duties, she has embarked on media ventures, many aimed at female audiences.

There are few details about the new brand available.

The American Riviera Orchard Instagram account features a brief, grainy video showing hands arranging flowers, Meghan stirring a pot in a kitchen, and a woman in a ball gown standing at the end of a long colonnade.

The website includes the brand logo and a prompt to sign up for a waiting list.