2 months ago
12
Aspiring singjay, Konsoull aims to create a space for R&B/dancehall artistes from the Caribbean to make a wider impact globally through his creative sound which he describes as 'yawd soul'.
"My sound is a fusion of how R&B used to be with a newly formed version, but adapting with the dialect of Jamaica. It's a softer tone - appealing to the inside feelings/emotions - accompanying with the lyrics that I normally use. So it's not a vigorous type [sound]. It's more like a 'Come here, come sit beside me and tell me what you're actually feeling' [kind of sound]," he explained.
While noting his ability to create variety in his music, the singer said he's specifically focused on this calmer side to showcase the various sides of Caribbean talent.
"So instead of doing what everybody is doing, we're just taking R&B from an international standpoint, cultivating it in Jamaica, so the world sees that we're not just dancehall and reggae. We're so much more than that. There's jazz, a little bit of orchestral vibe that I have, just that live feeling," the St Mary native told THE STAR.
He said that though yawd soul is not popular in the Caribbean, Jamaicans are very open and receptive of his fresh sound, which makes it easier for him to spread the music farther.
"When I started [in 2014], it wasn't too crazy but then after Jada [Kingdom] and Dexta [Daps] brought a softer era to dancehall, but with the international topics, that's when things [levelled up] and [reduced] the stigma they attached to dancehall," he said. Konsoull said those artistes segued the fusion to cross path within Jamaica's diaspora.
"For me, I took it a step further [where] I manipulated the international language to suit the creole within this aspect," he opined. He said his moniker has a deeper alignment with his brand and his overall sound.
"The 'Kon' is Japanese which means 'golden', and the 'soull' was added with an extra oomph to console people with the music that I have. So it's like a shoulder to lean on [to say] 'don't worry, I got you, I know what you going through' type vibe. [Simultaneously] it refers to the overall experience that I had [in which] for the most part it felt like I was being played the entire time," he shared.
Being a diverse content creator in speech and poetry, writing music became an adventurous pastime for Konsoull, who was also the head boy of St Mary Technical High School. He said due to the overwhelming nature of his clashing personalities, it prompted him and his team to create promo entity Team Riot Entertainment - to 'let his hair down' and focus more on his life as an entertainer.
"I wanted to kinda drift from the academical aspect that I was so in tuned with and it was at that time we realised that there was a vast amount of things to play into [including] photography. We had disc jockeys, videographers, content/posters creators. We had our own party called 'Wasted' [that] was super successful...just some [youngsters] doing some extraordinary things in the creative scenes," said Konsoull.
Being more in the spotlight, members of his community and surrounding areas started seeing his talent. This led to a collaboration with Jada Kingdom on the Long Term remix featuring Khaii. He stated that this became the pivotal point of his career in which he garnered several new fans and social media followers. Konsoull also quickly became 'eye candy' for the ladies, in part because of his laid-back attitude and cultural diversity.
Konsoull, who officially started his music career in 2022, has releases such as his first official track, Ataraxia, as well as Sweet Talker, and Bipolar which showcased his talent in rap music. He is now managed by Tifa and is set to release an Afro-R&B fusion track titled Lost.
Drawing his inspiration from personal experiences, the artiste, who is heavily influenced by international singers such as Chris Brown and SZA, said one collaboration he hopes to achieve is with dancehall superstar, Skillibeng
English (US) ·