JTB Welcomes Collaboration to Boost Inter-Regional Travel

The Jamaica Tourist Board is welcoming a new collaboration with the St. Lucia Tourism Authority and InterCaribbean Airways that will see an increase in air connectivity within the region.

The announcement was made at a St. Lucia Inspired Mixer earlier this month at the Jamaica Pegasus hotel in Kingston.

The mixer introduced St. Lucia to the Jamaican market with emphasis placed on the convenience of connecting a flight from Barbados to St. Lucia on InterCaribbean Airways which is achievable in a single day.

Director of Tourism, Donovan White says the collaboration is timely as they continue to advocate for partnerships with other regional destinations.

He says with increased airlift in the region, visitors can have multi-destination vacations so there’s a piece of the pie for everyone in the tourism industry.

Mr. White says the new flight option will allow for more cultural immersion, and they’re ready to welcome visitors to get a taste of authentic Jamaican experiences.

For her part, regional director for Jamaica, Odette Dyer noted that collaborations like these helps to position the Caribbean as the preferred destination for diverse cultural experiences.