JPL, MBU team up with Sunshine Snacks

REGIONAL BRAND Sunshine Snacks has announced a three-year sponsorship agreement with the Jamaica Premier League (JPL).

As part of the partnership, Sunshine Snacks will also become the designated club sponsor for Montego Bay United, a team with a storied legacy and a strong presence in Jamaican football.

Shantell Hill-Afonso, marketing manager at Sunshine Snacks, shared her enthusiasm:

“We at Sunshine Snacks are thrilled to partner with the Jamaica Premier League and Montego Bay United (MBU), currently performing well in the league. Montego Bay has always been a focus for us as a brand and made this sponsorship a perfect fit. This partnership goes beyond branding; it is about nurturing talent, impacting lives, and building stronger communities through football. With our offices located in Montego Bay, this collaboration allows us to support the team on and off the field, creating meaningful connections in the community.”

She added: “We’re also excited to bring Sunshine Snacks products to all Jamaica Premier League matches, creating a fun and engaging experience for fans. Football and snacks go hand in hand, and products like our Sunshine Peanuts will refuel everyone. This partnership allows us to connect with communities across Jamaica in a way that is both meaningful and enjoyable.”

Owen Hill, CEO of the JPL, welcomed the sponsorship:

“Sunshine Snacks will significantly enhance the JPL and elevate its overall look and feel. Partnering with us brings the vibe, energy and excitement that football fans love while Sunshine Snacks fuels us with their products to keep everyone powered up. The JPL provides an excellent platform for brand growth, and we are committed to ensuring that all teams benefit from partnerships like these.”

As part of the deal, CVM TV will bring live free-to-air coverage of the JPL, powered by Sunshine Snacks, starting on November 24.

The JPL continues today with a game between Cavalier and one of this season’s promoted teams Racing United at Ferdie Neita Park at 3 p.m.

Cavalier coach Rudolph Speid said his team will be using the game to prepare for their Caribbean Cup final on November 26.

Cavalier are in sixth on 16 points, four behind league leaders Montego Bay United and Portmore United at the top of the table.