⁠⁠iPhone Sales in China Plunge 24%

Sales in China of Apple’s iPhone fell by 24 per cent in the first six weeks of 2024 compared to a year earlier. That’s according to research firm Counterpoint.

It comes as the US technology giant is facing fierce competition in the country from local rivals.

The report says during the same period China’s Huawei saw its sales jump by 64 per cent in its home market.

Apple and Huawei did not immediately respond to requests for comment from the BBC.

Counterpoint Research’s Mengmeng Zhang wrote that aside from a resurgence of Huawei sales at the more expensive end of the Chinese phone market, Apple was also “squeezed in the middle on aggressive pricing from the likes of Oppo, Vivo and Xiaomi”.

The report said China, which is one of Apple’s biggest markets, also saw overall smartphone sales shrink by 7 per cent in the same period.