Groundbreaking Media Monitoring Technology Launched in the Caribbean

DRT Communications is leading the way in media monitoring technology, with the launch of its new platform.

Speaking on Taking Stock with Kalilah Reynolds, Founder of DRT Communications, Danielle Terrelonge says this project has been under development since 2015.

This platform was designed to address the needs of communications and marketing professionals who require comprehensive tools to track their media presence and impact effectively.

The technology provides a robust solution beyond traditional media tracking methods. It listens to and monitors various media platforms, including television, radio, online press clippings, and social media channels, not only in Jamaica and the Caribbean but also globally. This means that organizations can track their media coverage on channels like TVJ in Jamaica, TV6 in Trinidad, and even global networks like CNN.

What sets this technology apart is its capability to provide real-time alerts and analytics tailored to specific keywords and phrases chosen by the user. 

“For example, one of our clients, the Jamaica Public Service can set up its key terms, and the system immediately detects and aggregates any mention of these terms across all monitored media channels,” Terrelonge said.

It then compiles the data into detailed reports that are delivered to the client in real-time, offering unparalleled media intelligence.

Unlike basic tools like Google Alerts, which provide limited notifications without in-depth analysis, DRT’s media monitoring system delivers a comprehensive view of the data. 

It includes sentiment analysis, which assesses whether the mentions are positive, neutral, or negative. This feature is particularly valuable for communications directors and CEOs, as it enables them to gauge public perception and make informed decisions based on the aggregated sentiment from all media clippings.

DRT’s innovative approach has transformed how Caribbean businesses engage with media, providing them with a level of insight previously unavailable in the region. This technology empowers companies to better understand their brand’s media presence, refine their communications strategies, and ultimately improve their influence in the marketplace. As a trailblazer in media monitoring, DRT continues to set a new standard in the industry, delivering actionable intelligence that drives results for businesses throughout the Caribbean and beyond.