Dubbi gaining traction with ‘Side Chick’

UK-based, Jamaica-born dancehall artiste Dubbi believes latest single, ' Side Chick' is a bona fide hit as its popularity has surged on the dancehall scene in the United Kingdom.

"It is also streaming well in France and seems to be a real hit on the 'Fiesta' riddim. When it plays in the dance, people sing it word for word. It is like an anthem on the Birmingham dancehall scene," Dubbi said. The single delves into themes of relationships, loyalty, and the complexities of modern love.

"I am going all out with this one," he said. The popularity of the song has seen him opening for top artistes like Skeng and Armanii in shows in Birmingham and London in England.

Dubbi's roots trace back to Chisholm Avenue in Kingston 13, where he was immersed in the vibrant rhythms of Jamaica's dancehall culture. A former student of Norman Manley High School, Dubbi was affectionately called 'Dooby' by his friends - a nod to the Scooby-Doo cartoon. Inspired by the cultural icons around him, Dubbi's passion for music was ignited when a friend encouraged him to pursue it seriously. A pivotal moment came when he auditioned for the legendary singer Ken Boothe, who gave him a nod of approval.