Digital band launch for Xodus Carnival

Xodus Carnival will this year host a digital rather than a physical costume presentation, and the organisers say that this is “in an effort to keep up with the massive growth in local and international supporters”.

The decision to make the launch event digital is a result of the company wanting to broaden its scope to engage with a much wider audience, a press release stated.

“A digital launch allows us to engage both local and international audiences in real time, breaking the limitations of physical space and time zones. It also reflects the innovative spirit that we have here at Xodus, pushing boundaries and evolving with the times,” shared Pierre Goubault, CEO of Xodus Carnival.

Goubault stated that there will not be any performances or guest appearances this time around, as the sole focus of the event will be on the costumes, giving viewers an up-close look at the designs for this year. However, attendees can still engage with the organisers in real time through live chats.

The digital launch will go live at 6 p.m. on Wednesday, and attendees will be able to access the launch via Xodus’ official Instagram page and other online platforms.

This launch promises to be Xodus’ biggest digital roll-out yet, which will feature exclusive behind-the-scenes content, costume reveals, and interactive experiences. The audience will be fully immersed with updates on registration, designer insights, and other exclusive announcements.

After its digital launch, the band will dive straight into its 2024-25 calendar of events, kicking off with Xodus Remedy on November 8. To elevate the Utopia: Garden of Paradise experience, Xodus Carnival will release specially curated Spotify playlists and organise pop-up events such as Liki Tiki.

Recently, via an Instagram post, the band unveiled its theme for its 2025 Xodus Xperience, ‘Utopia: Garden of Paradise’. This theme is “a fusion of natural beauty and vibrant energy, presented in bold, lush colours, great costumes, and an immersive experience that captures the magic of paradise”.