The BBC is reporting that Apple is facing a legal claim accusing it of effectively locking 40 million British customers into its iCloud service and charging them “rip off prices”.
Consumer group Which?, says the legal action – which it has launched – could result in a 3-billion pounds payout if it is successful, equivalent to 70-pounds per customer.
Apple has rejected the suggestion its practices are anti-competitive.
It says users are not required to use iCloud with many relying on third-party alternatives.
Apple insists insisting it works hard to make data transfer as easy as possible.
Toby Starr from legal firm Humphries Kerstetter told the BBC, that the case is another example of the growing tide of large class actions against Big Tech companies which have operated without sufficient constraint.
Facebook, Google, gaming giant Steam and the UK’s leading mobile providers are among the others facing legal claims at the same court, the Competition Appeal Tribunal.